01 — Project details
Paramount Global, a major player in TV and film, faced challenges from increased competition, the need for rebranding, and evolving advertising spaces. The company aimed to become a dynamic, digitally focused, and audience-centric media organization by leveraging its extensive history and diverse content from brands like CBS, Viacom, and Paramount Pictures.
02 — Creative process
To tackle these challenges, Paramount Global:
Differentiated their content by offering a mix of news, sports, fiction, and documentaries.
Enhanced their content library for better management and consistent delivery.
Focused on franchise development using iconic brands like MTV and Nickelodeon for exclusive content on Paramount Plus.
Used data-driven insights to inform marketing strategies and optimize content spending.
03 — Results
These strategies helped Paramount Global stand out in the streaming market by offering varied, high-quality content and expanding their audience. Content libraries and data analytics improved content management and delivery efficiency. Franchise development attracted and retained customers. Targeted advertising and interactive ads enhanced their digital presence and audience engagement, transforming Paramount Global into a successful, innovative, and consumer-driven media company.
We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.
+32%
increase in visitor sign-up conversion
+21%
increase in visitors
8,927
words replaced during our collaboration
3
cups of coffee consumed daily on average